This range is provided by SBH Fashion. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $40.00/hr - $50.00/hr Direct message the job poster from SBH Fashion Director of Recruitment / Head of Freelance Division - SBH Fashion One of our major Sportswear clients is currently seeking a Part‑Time Marketing Manager. Role would be 3 days a week in office in NYC, 8 hours a day. This is an ongoing part‑time role. Scope of Work Define and present the overall marketing strategy and time frame for the upcoming collection. Integrate creative direction and visual outputs into the campaign structure. Align with PR timelines and content releases managed by PR agency. Content Launch Oversee production and scheduling of content pieces across social platforms (Instagram, TikTok, Facebook, YouTube). Coordinate teasers, countdowns, and behind‑the‑scenes moments to build anticipation for launch. PR Moment Collaborate with PR Agency to secure top‑tier media coverage Support press release timing, interviews, and editorial coordination for the collection announcement. Manage seeding strategy with PR Agency: identify influencers, athletes, and tastemakers. Coordinate with PR Agency for pre‑launch product deliveries for authentic reviews, styling content, and testimonials. Email, CRM & SMS Capture Create and manage data capture moments leading up to launch: early access sign‑ups, exclusive previews, and member discounts. Work with the web team to integrate pop‑ups, landing pages, and automated email flows. TikTok & YouTube Management Lead posting schedule and storytelling approach across official TikTok and YouTube accounts. Develop ongoing series to maintain engagement pre‑ and post‑launch. Digital Advertising Campaign Oversee digital ad rollout across Meta, Google, and TikTok platforms. Ensure campaigns have clear CTAs to purchase and align with audience segmentation from CRM data. Ongoing PR & Editorial Push Continue media engagement through interviews with key staff . Facilitate fashion and golf PR opportunities to sustain post‑launch awareness. Post‑Launch Collection Refresh Plan and execute a mini‑drop : introduce two new colorways of best‑selling items and/or one new product 1–2 months after launch. Create supporting marketing content to refresh interest and extend the collection lifecycle. Full Marketing Timeline & Execution Calendar Weekly check‑in with team Bi‑weekly sync with PR Agency Seniority level Mid‑Senior level Employment type Part‑time Job function Marketing Industries Marketing Services and Retail Apparel and Fashion Get notified about new Marketing Manager jobs in New York City Metropolitan Area . #J-18808-Ljbffr
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