TITLE: Senior Media Strategist DEPARTMENT: Media LOCATION: Hybrid or Remote, West Coast based, must work PST hours ABOUT THE ROLE Under the guidance of Media Management, the Senior Media Strategist is responsible for the end-to-end development and execution of strategic, audience-driven paid media plans. This is a "hands-on-keys" role that requires a blend of high-level strategic planning and technical platform execution. You won’t just receive a strategy to implement; you will own the research, build the plan, and execute the buy. WHAT YOU’LL DO Strategic Planning & Research Own the Planning Process: Lead the full media planning lifecycle, from identifying target audiences and pulling research to building and presenting final plans to clients. Innovation & ROI: Develop forward-thinking plans that align with client KPIs and overall channel strategy, providing POVs on media proposals and competitive market analysis. Budget Stewardship: Manage budget flowcharts, media authorizations, and invoice reconciliation from concept to completion. Platform Execution & Optimization Hands-on-Keys Execution: Directly build, launch, and optimize campaigns within digital platforms (Social, Programmatic, Search). This includes setting up new campaigns as creative assets arrive. Active Optimization: Beyond pulling reports, you are expected to analyze data and immediately execute recommended changes in-platform to improve performance. Digital-First Focus: While the primary focus is digital, you will act as both the planner and buyer for traditional channels like Out-of-Home (OOH) and Print. Collaboration & Management Media Integration: Partner with specialized broadcast and radio buyers, providing the strategic plan while they lead the negotiation. Client Leadership: Run point on client meetings, status agendas, and follow-up correspondence, acting as the strategic lead for your assigned business. Team Development: Mentor and oversee the workflow of Assistant Media Strategists and Media Strategists to ensure professional growth and high-quality deliverables. Cross-Functional Coordination: Manage creative grids and media specifications, ensuring account and creative teams have the technical details needed for successful launches. QUALIFICATIONS & REQUIREMENTS Expert Platform Knowledge: Proven experience building and optimizing within platforms like Meta (Facebook/Instagram), The Trade Desk, and Google Ads. Traditional Media Openness: Experience (or a strong willingness to learn) across Linear TV, OOH, and Print. Certifications: Ability to obtain certifications in The Trade Desk, Facebook, and Google within the first year of employment. #J-18808-Ljbffr
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